Indique Hair put on a finalé event across their nationwide boutiques yesterday for the #SweetPink initiative, which promotes breast cancer awareness during October.

I hosted at the brand’s New York City location and we had a blast! We had cupcakes and cocktails on deck and gave out chocolate bars (a la Willy Wonka) with special tickets inside promising goodies like discount codes, hair care products and more. One lucky winner per boutique won four tubes of hair and one overall winner won a whopping 20 tubes of hair in addition to becoming Indique’s newest ambassador.

Throughout October, Indique’s #SweetPink movement highlighted breast cancer awareness through initiatives like free makeovers for breast cancer survivors, referrals to mammogram screening centers and more. For more information, head to






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