After the success of the New York launch party for my Reebok Classics collaborative sneaker, I decided to throw another fun event in Atlanta.
Branded PR is the incredible team that put everything together, an intimate setting at My Fair Sweets bakery with sounds by DJ Adore and cocktails provided once again by CIROC. Special shout out to all of my ATLien friends that made it through; thank you for celebrating a very special career moment with me!
Earlier this week I celebrated the launch of my limited edition Boss Lady x Reebok Classics sneaker at New York City’s premier recording studio, Engine Room Audio.
The evening kicked off with a private dinner hosted by Get ‘Em Girls and CIROC, a Middle Eastern feast in honor of my heritage and the inspiration behind my sneaker, Princess Jasmine from Aladdin, with a select group of “boss ladies.” The main event, sponsored by Reebok, Monster Products and VIBE Vixen included attendance by rapper Maino, Vin Rock of legendary hip-hop group Naughty By Nature and Three 6 Mafia member, DJ Paul, to name a few. Guests enjoyed exclusive giveaways, including the Boss Lady limited edition sneakers, Monster Products’ latest Inspiration headphones with a unique headband designed exclusively for the Boss Lady x Reebok sneaker, gold duffle bags by Sprayground, hair vouchers from Indique and magazine and beauty items from VIBE. Attendees also enjoyed an open bar provided by RedBull. Special thanks to Blend Showroom and Princess London for my outfit on the night 🙂
The highlight of the night was when I presented a $10,000 check to New York Youth at Risk, the non-profit organization committed to transforming the chaotic lives of young people through persistent and compassionate mentoring I’ve worked with for three years now. “You are an inspiration to us all,” said Claudette C. Faison, Youth at Risk founder.
Niki McGloster (Editor, VIBE Vixen), Ericka Dotson (Co-Founder, Indique Hair), Claudette C. Faison (Founder, Youth At Risk), Esther-Mireya Tejeda (Director of PR, Pepsi), Boss Lady, Kim Osorio (Editor, The Source), Amber Ravenel (Ravenel Records), Aleesha Smalls-Worthington (Marketing Director, Iconix Brands), Tracy Richards (Program Manager, Youth At Risk).
Boss Lady with Maino
Boss Lady with DJ Paul (Three Six Mafia) and Vin Rock (Naughty By Nature)
When Reebok Classics chooses you to design your own sneaker and you’re the Lifestyle Manager for leading online retail destination DrJays.com, you go full steam ahead when it comes to marrying the brands.
To promote my shoe launch on DrJays.com we shot a fun “Day In The Life” look book, showing how my sneaker is the perfect accompaniment to a busy 24 hours in a Boss Lady’s life. Check the images here and watch the great on-set video (shot by Indique Hair).
Tweet that account with: “I want to party at #BossLadyRBK because…” [in 140 characters]
On Tuesday, October 16 at 3pm EST, we will randomly select the winner from those who have RT’d the above tweet. We will then take your name (and your “plus one”) and add it to the guest list for that night’s event (which runs from 8pm-11pm).
You can enter as many times as you like until Tuesday at 3pm, so start tweeting and good luck!
***Fine print*** Entrants into contest must be at least 21 years of age. Contest is available to readers in the United States (travel not provided). No purchase necessary. Void where prohibited.
Over a year ago, one of my journalistic inspirations—the great Sacha Jenkins—said he’d recommended me to his friends at Reebok as a female “in the know.” The Classics marketing team (lead by the incredible Saadia Bryant) was looking to shake things up with their female demographic, and they made the trip from the brand’s headquarters in Canton, MA to New York City to meet me. After a three-hour long brainstorm session where we touched on numerous topics, I next heard from the crew a few months later via an email from the equally incredible Michelle Palmer, who works on the product development side of the brand.
I was informed Reebok Classics would be launching a “Classic Beat” campaign with the Betwixt sneaker, featuring five women from around the world chosen for their tenacity, spirit and all ’round “make s*it happen” attitude. The team showed they had truly listened to my suggestion that the “coolest” and most important thing for us living out our dreams was to give back to the communities we came from, so they dedicated the campaign to the betterment of young women everywhere. On our behalf, Reebok has now donated $10,000 to our non-profit of choice. Mine was, of course, my family over at Youth At Risk who work tirelessly every day to make sure at-risk young people in New York City live their best life. I was (and still am) absolutely blown away by the generosity and understanding Reebok has shown and their consistent efforts to put their money where their mouth is.
After months and months of back and forth emails, a trip to Reebok HQ to actually sit with the design team and create my sneaker (with my Princess Jasmine from Aladdin inspiration truly coming to life), patiently waiting for the campaign to get an official release date and more, the day has finally arrived. My Boss Lady x Reebok Classics Betwixt Mid is now available for purchase and I cannot thank the team enough for believing in me as a role model, a voice for the brand and simply, an ethnic girl from a single mother who just continues to dream big.